About Us

For over two decades, Victoria Foods have been maintaining high quality products through using the best ingredients, and working with experts in the field to achieve a wide range of home baking products for our customers. As a family business we understand the needs of people. We therefore continue to invest in our customers by researching and moving forward in the development of new products.

History

1982

Victoria Foods Ltd was founded – Manufacturing baking, dessert and beverage mixes.

1990

Entered into the supermarket own brand market

2000

Launched our first Branded Range – Jane Asher Home Baking Collection

2002

Launched the Jane Asher Great to Bake Range

2003

The first children's licensed products under the Victoria Foods name was a product created for the Brownies (Girl Guiding UK).

2004

Victoria Foods brought out its own range of cake and bread mix products and the whole Jane Asher Range packaging was refreshed.  To correspond with this the new Jane Asher every day range was launched. Expanding the licensed range of products Victoria Foods also joined with Kelloggs to bring out the Kelloggs Rice Krispie Cake Mix. The Simpsons cookie mix range, launched in July 2004 continued the expansion into this area.

2005

In January 2005 the Postman Pat Fairy Cake mix was launched, followed by the Postman Pat Cookie mix.
In November, Victoria Foods was proud to win the North West Small-to-Medium Enterprise (SME) Manufacturer of the Year Award, which recognised the company’s all-round manufacturing achievement, particularly its 'excellence in people development'.

2006

In February 2006, to celebrate Valentines Day, the Love Heart Fairy Cake mix was launched.
Continued research and development in both Jane Asher and Children’s licensed products will continue to be important in the growth of Victoria Foods.

2007

Victoria Foods began working with Weight Watchers to launch a brand new range of dessert mixes and baking mixes. We teamed up with Jane Asher and Nestle to produce Jane Asher Creations Baking Mixes. The children’s licenses also branched out, with 3 brand new baking mixes from The Simpsons – Lisa Sparkly Mini Muffins, Bart No Bake, and Homer Pizza Kit. The Postman Pat range was also expanded, with the launch of Postman Pat Strawberry Cupcake Kit.

2008

The Home Baking market had a resurgence this year with more and more people staying at home and ‘eating in’. The affordable indulgence of making or baking a special treat for the family became very popular. For Victoria Foods this generated significant increases in demand of our branded and own label products as well as a great deal of own label innovation.

2009

The focus was on consolidation of the brands; maximizing the distribution and sales of the best performing products. Whilst this was happening in the market, our product development team were working away diligently to create the next generation of products to fulfill the needs of this ever changing market.

2010

The innovation of the last 12 months is now starting to come to market, with the launch of Victoria Foods Vegetable Suet and Weight Watchers Instant Custard Mix in the early part of the year. There is a whole host of interesting and exciting new products, just bursting to be launched during the rest of the year to further enhance our portfolio of own label products as well as Jane Asher, Nestle, Weight Watchers and Victoria Foods.

“we expect this to be an exhilarating year, with so many innovative new products being launched, supported by significant investment in the Victoria Foods team and the factory” said Dan Ross, MD.
 
Our Core Values
 

Investing in people – by investing in the development of our staff through training courses and education we ensure a workforce who are committed to providing quality products to our customers
 

Investing in systems and technology – we are constantly looking at ways to ensure that our business grows into the 21st Century.
 

Maximising productivity in all areas of the business.
 

Designing, producing and supplying goods and services of the highest quality and value to our customers
 

Maximising return to stakeholders.
 

Providing an enjoyable working environment

 

 

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